In this companion volume to their bestselling book The Carrot Principle, Gostick and Elton present a remarkable story of how a great leader can unleash human potential, creating success in either good economics or bad.
“After years of being driven forward by fear and intimidation, troops aren’t willing to fight the battle anymore. They’re leaving the ranks to join a growing number of recruits at firms that lead with carrots,” say internationally renowned employee-recognition experts Adrian Gostick and Chester Elton.
Providing strategies and solutions for the managers of today, this book offers answers for improving employee commitment and profitability through strategically acknowledging employee effort. How is it done? The answer is deceptively simple: with carrots.
Plentiful examples show how to choose the right reward for each employee, how to time the giving of a reward to motivate performance, how to effectively present rewards, when to give praise in private and when to make it a public celebration, and how to motivate employees to work harder and work smarter with the company’s goals in mind.
If you manage people, The 24-Carrot Manager is an indispensable tool. Find out how a seemingly insignificant thing like a carrot could make a big difference in your work and in your life.
What people are saying about The 24-Carrot Manager
“In The 24-Carrot Manager, Gostick and Elton have redrawn the boundaries on how executives should use rewards and recognition to unleash their organization's human potential. This easy-to-read book gives a 360-degree view of all the recognition tools available to us. We have no more excuses for not using them!”
Jean-Luc Butel
President, Independence Technology, a Johnson & Johnson Company
“As a harried and results-pressed businessman, work life is all about return on investment (ROI). After sinking my scarce time into a book, I do a rough ROI calculation by asking two questions: "Is this really going to build my business?" and "How rough a slog was the book to get through?" The 24-Carrot Manager might be my highest ROI book ever. I think it'll have big impact on my company ... and it's a blast of fresh air to read.”
Cliff Clive
President, Roche Consumer Health North America
“Read this book! The truth is, leaders who share my commitment to—and absolutely belief in—the power of recognition have a real advantage over those who don't understand its power. The 24-Carrot Manager can give you that edge. Gostick and Elton illustrate exactly what recognition can do for us. Then they walk the reader through each step in the recognition process, explaining precisely what is required to get the most impact. You'll enjoy the book. It's a good read. It's clear, entertaining and absolutely convincing.”
Michael P. Connors
Chairman and CEO, VNU Media Measurement & Information
“In this book, Adrian Gostick and Chester Elton have done an outstanding job at building a case for recognition as a vital part of your business plan. Reading this book is a great step toward becoming a better manager and helping lead your organization in a new direction.”
Bill Johnson
Chairman, McDonald's Canada