The Orange Revolution

How One Great Team Can Transform an Entire Organization

The authors of the bestselling The Carrot Principle reveal startling new research that unleashes the secrets to building the highly motivated breakthrough teams that are the core drivers of superior performance.


Following the enormous popularity of their bestselling The Carrot Principle, Adrian Gostick and Chester Elton return with a groundbreaking guide to building high-performance teams. The powerful research reported in The Orange Revolution reveals that the true driver of exceptional success for great companies is not a genius CEO. Breakthrough success is driven by a particular breed of breakthrough team that generates its own momentum.

Only one in five business teams is performing at optimal efficiency. The New York Times and Wall Street Journal bestselling book The Orange Revolution: How One Great Team Can Transform an Entire Organization reveals groundbreaking insights from many of the world’s most accomplished teams and exposes game-changing data from a study of 350,000 employees. Quite simply, there is now definitive data showing the characteristics of the world’s best teams, and The Orange Revolution shows how your team can immediately increase productivity, engagement, loyalty, innovation and bottom-line results.

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What people are saying about The Orange Revolution

“This book can change your business as it teaches you how you can create great teams to WOW your customers, employees, and vendors.”

Tony Hsieh
Author, Delivering Happiness
CEO, Zappos.Com

“This book captures the true essence of leadership and how leaders develop teams that truly work and make a difference.”

GJ Hart
President & CEO, Texas Roadhouse, Inc.

“From the first story to the last, The Orange Revolution captivated me. Chock full of solid research, inspiring stories and practical tips on how to turn your group into a breakthrough team. Their 100 ways to bring your team together is alone worth the price of the book.”

Jim Kouzes
Coauthor, The Leadership Challenge and The Truth about Leadership